So that you do not get confused from the beginning, in this article we will talk about the successful online marketing plan, that is, you can develop and implement it through the internet, and I will not talk about the online marketing plan, even if both of them are similar to the other in the basics. In the following lines, I will put in your hands the steps that you can take to fly to your site or your business in the sky of the Internet, so let us

The first step, general understanding of business, and this step is the first and most important step that you must take as an online marketer .. where you must meet with the business owner or general manager, and in the colloquial Egyptian language (you understand his brain) and understand the nature of the work he runs and understand the nature of services or products that It presents it and the nature of the goals that it aspires to .. In short, it should come out of this session with a general and comprehensive understanding of the nature of the company you work in.

The second step is to analyze the market online, and the meaning here is that after you fully understand and know the services or products that your company provides, you have to know the extent of the need in the market and what your customers are looking for in relation to those products or services

The third step is to define the characteristics of your target audience for each service you provide or every product you provide. These characteristics may include, for example: – age group – gender (male or female) – the languages ​​they speak – the place (where your target audience lives)

The fourth step is analyzing the competitors .. After you know the nature of the market and the nature of your target audience in the previous two steps, you should study well the competitors for you and know their weaknesses and avoid them and their strengths and put them in your account of their development and excel in them .. And among the weaknesses that you can find in Many competitors’ websites: – The weakness of their website in terms of building and design (and that point you may need a programmer or designer to help you discover it if you do not have experience in the areas of design and programming) – Pay attention to the aesthetic aspects only in the site and put many and many pictures Doing it and that will starve Its very slow in loading. – The presence of many methods that conflict with the ethical seo on the site, such as frequent putting words and key phrases in a certain way to attract the attention of search engines and only without paying attention to providing good content to the user or the human element visiting the site. And other, many, many weaknesses that you can discover, and thus avoid them when building your site, and there will also be many and many more strengths for your competitors that you will definitely benefit from when building your site and marketing to it.

The fifth step in a successful marketing plan is to place and draw the analysis of your company’s website on the Internet based on all the previous steps, where in this analysis you determine the services that will be provided on the site and what pages will be links to it on the site .. Will the site be done in a language One mother or more than one language (depending on the language of the target audience) and what are the strong things that you found in the competitors’ sites and will put them with you, but with an advanced look, and much more .. This step may have taken you a lot of time and may have written something and then completely erased it or modified it to something else. Of course, during the analysis a consultation will be conducted And discussions with the employer and with co-workers until access to the final form of analysis of the website, which will be the interface for your company and will be essential in your tool marketing.

The sixth step in the marketing plan is to do the site logo and design the home page and design the internal pages and make sure that all the images are the best degree of the small size can be accessed without losing its clarity and beauty, and that is all for the size of the site as a whole to be as little as possible Thus, it is fast to browse which leads to higher rankings in the search engines.
The seventh step is to start writing the site’s code and build it, taking into account building it in the best possible way according to the highest web technologies that are currently available and compatible with search engines, and with the situation in mind also that it is built to appear in an organized and beautiful way on mobile phones, as it is now indispensable Its consideration of e-marketing for any business, whatever its nature, because most people are now browsing the Internet via mobile phones. 8) The eighth step, which can take place during the work of the sixth and seventh steps, is a step for writing and drafting marketing messages and building content for the site, which will be the main factor in marketing for search engines and other marketing tributaries.