Whether you have a website or plan to have a site soon, attracting visitors to this site and making it popular is the most important thing to you. In view of the large number of sites currently on the Internet, and since these sites are constantly increasing, the importance of the search engines and the most famous of them Google has appeared to facilitate the process of accessing information in the midst of this huge presence of sites on the Internet. For myself, when I want to quickly access a piece of information, I enter one of the search engines, the most famous of which is Google, then I write a word or phrase related to the information that I want to search for, then press the “Search” button, then Google will display many results or sites related to the word or phrase That I wrote, and then I go into those results to see if it was lost or not.

What is seo science or advertising sites in search engines

Here the importance of search engines appears to you as a site owner, at the moment when the user searches for the information he wants and this information was on your site, if your site does not appear in the search results you have lost a lot because you did not lose just an ordinary visitor to your site but you lost a visitor who wants you It really wants the information or services you offer.

I see the question now on the side of your tongue, “Is it possible that my site contains that information requested by the visitor, and despite that, it does not appear in the search results ??” The answer is “yes, of course”, because your site can be hidden from search engines, or in other words, search engines do not see it due to several errors that can be found on the site.

From here, you must configure your site for search engines or what is known in the field of electronic marketing with SEO or its origin in the English language SEO, which is an abbreviation of the term Search Engine Optimization or the configuration and advertising of sites in search engines .. And this configuration is from two sides, there is the internal configuration of the site ( on-site optimization) There is an external off-site optimization, and there are many methods and tricks that are used to try to deceive search engines and I will inform you about them during the course, God willing, not to operate them, but to avoid them completely because sooner or later they will be exposed and take your site In the end to the abyss of the disappearance From the search results in Google completely.

Now, where do we start ?! It is well known in the science of marketing in general that marketing for a project must start before the project itself starts, or at least before I start my project, I have to first study the market and know how I will market my products. The matter on the Internet is not very different, we will market the site before we write one word on the site and before the site appears mainly on the Internet. We will start marketing, creating and advertising your site in the search engines, and we are in the planning stage of building the site.